How Do You Apply For A Trademark?

A trademark will protect the symbol associated with your product, service, or business from being used by someone else. In fact, you should choose a unique symbol or mark that has never been used before in order to register it with the United States Patent and Trademark Office. Once you have registered the trademark, you can take legal action against anyone who tries to pass it off as their own.

The first step is to choose the appropriate trademark for your business. It could be a word, phrase, graphic symbol, logo, or any other device that is used to distinguish your business from the competition. An experienced trademark lawyer is the best professional to help you pick the right symbol for your business. He or she is well-versed in what qualifies as a strong or weak mark. They can also search and tell you whether the symbol is already in use. You want to look for something that is versatile, timeless, appropriate and memorable and when it doubt: keep it simple, stupid!

Once you find an appropriate symbol, the next step is to register it with the relevant office in the United States. The preferred method of application is to use the online Trademark Electronic Application System (TEAS). It could be accessed from the website of USPTO – http://www.uspto.gov/trademark. You will find a series of self-help videos on their website. These videos will help even a complete novice to register for a trademark.

Once you file your application, you may have to wait at least for three months to hear from USPTO. You can use this period to make your trademark stronger by advertising it with your products or services including your website. Once the mark is approved you will receive a “notice of publication” in the mail.

For more information on how to apply for a trademark please watch this video:

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