Intellectual Property – Why Startups Need Help
On one hand, you have investors who are clamoring for results and to see their eagerly awaited return on investment and on the other hand, you have competitors who are eager to ride on the coattails of the research being undertaken.
The nature of the startup also dictates that marketing is at the core of continued success. Without actively marketing their success and the eagerly awaited product or service the startup cannot ensure that it receives another round of funding.
This puts those at the helm in a dangerous position. They need to create excitement – but at the same time, they need to protect their intellectual capital from the schools of sharks in the competitive environment who are eager to take advantage – and leverage any research that they undertake.
One of the only ways to ensure that the startup will actually enjoy the fruits of their labor is to engage the services of an intellectual property attorney.
These professionals will ensure that intellectual property is protected not only without the borders of the country where it is undertaken – but also across the globe. in an ever shrinking market where the speed of communication and global markets has changed beyond recognition, especially in the last decade the retention of the services of an intellectual property attorney is now a business imperative.
If the startup wants to thrive it must take into account the fact that others will snap up its intellectual capital at the first available opportunity. Having a top class legal mind in your corner is the only way of ensuring that the company will go the distance.